The Cowboy Code: 10 Principles to Live By

The Cowboy Code: 10 Principles to Live By is an illustrated infographic that presents a traditional moral framework shaped by work, responsibility, and restraint. Drawn from the working culture of the American West, these principles were not slogans or ideals, but practical standards that guided daily life.

The ten principles focus on habits of character rather than personality: being tough but fair, speaking with purpose, finishing what you start, keeping your word, and taking responsibility for your work. Each principle is paired with quiet, grounded illustrations of ranch life and Western labor, allowing the meaning to emerge without excess explanation.

This infographic is designed for reflection rather than decoration. It works well in offices, studies, classrooms, workshops, or shared spaces where values are lived, not advertised. The language is direct and measured, offering guidance without instruction and clarity without judgment.

• Size: 24"(W) x 18" (H)
• 10 mil (0.25 mm) thick
• Slightly glossy
• Fingerprint resistant
• Paper sourced from Japan

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!